Can the on page SEO to less weight in search engine optimization in relation to off page, but it is very important that you set your page with a Google-friendly way.
Let's see how we can create a Google - Friendly, web site.
The on page factors
In principle, each individual page of your website should target at 1 or 2 at most keywords. How to accomplish this? Using the basic or core 2 keywords, meta tags in your page.Also should the keywords are, to be repeated at regular intervals in the text. So we start with 2 very important on page factors:
- The meta tags or labels of each page you
The meta tags are described in detail in the page meta tags and Search Engine Optimization .
- The keyword density, the frequency with
which the keyword appears in the page.
The moment I write these lines the ideal keyword density is 5%, the percentage be reduced, as Google is giving more and more weight to off page optimization and anchor text of links.
2 years ago for example, considered the ideal figure of 10%.
Always use your primary keyword to the beginning of the first paragraph. Also, be sure to be within the last paragraph.
If the key or the key 2 your keywords, located within the title and description of your page and the text presented at a frequency of 4% to 5%, you give Google a very important signal for the most is the subject of the page you and what are the keywords for which you are trying to be classified above.
Other elements that Google takes into account when trying to assess the issue of the page is the name of the file page, the URL or permalink page and internal links of the website.
- Name the files of your page (images, video, etc.) as the keyword you are targeting
- Your domain and the URL of other pages should contain the main keyword
targeting
- Internal links should have the right anchor text
To contain the domain, your main keyword of your website helps a lot in order. If it does not, make sure the URL of your other pages containing the keyword targeting each individual page.
For example, if your website is about cooking on the page mentioned in Mexican recipes, you must have a URL like: www.yourdomain.com / mexikanikes_syntages.html
Also, all internal links directed to this page, you should have about anchor text, the "Mexican recipes".
The good thing with Google is that it differentiates from the Greek Greeklish. For Google, the word recipe is similar to the word syntages. Do a search and you will find.
Secondary but very important factors
A very common question on the SEO is "what is the ideal size of a page?There is no definite answer. So far, pages 600 to 700 words, appear to be ranked slightly better, but still nobody can be sure how the size of a page affect its ranking.
If you want my advice, the size of a page should be as required to fully cover the topic that describes the page. If your website is a blog, the comments left by visitors and those belonging to the contents page.
In no case, however, the size of your page should not be less than 300 words.
Additional details that give you points to search engine optimization are those raised by the footer of your website. The footer should include at least:
- A sitemap
- Terms of Use
- A form
The king in SEO
The factor that affects more than any other the rank of a website is the quality of the information or products or services offered to visitors.Google uses some statistics to verify the quality of the site and makes the impression to visitors. Do not forget that to you at the top of Google, is supposed to give the visitor what you want.
Google wants those who use it to easily find what you are looking for and your duty to help in this effort. So to gauge the reactions of visitors using 2 statistics.
- The bounce rate and
- The average time a visitor spent on the site.
The bounce rate, the percentage showing how many visitors left the site, after having visited only 1 page. More simply, a bounce rate 30% tells us that the total number of visits, 30% visited only 1 page of the website, while 70% more.
The smaller this percentage, the more interesting your website is, from the moment visitors show interest in more than 1 pages.
By the same token, the higher average time a visitor to the website, the more interesting is this website.
The only way to reduce your bounce rate and increase the average time spent by visitors on your website is to create a very quality website, which gives the visitor what it promises. We briefly to offer service.
This basically happens everywhere, not only in the electronic world. What is your reason for visiting a restaurant again and again? Is the food, environment, service? Together? Offers service? I think so.
Which is why a film breaks the funds? The more people spend the 2 hours that will follow, the more successful will be the movie. It offers service in the form of entertainment? I think so.
Create a website that deserves to be in the No. 1 ranking and Search Engine Optimization efforts will bear fruit.
If your website is a blog, I highly recommend you the SEO plug-in for WordPress.
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